Privacy Policy

Last updated: November 14, 2026

This Privacy Policy explains what personal information Yard Flag collects when you visit yardflag.shop or place an order for a garden flag, house flag, doormat, porch sign or one of our matching home pieces, how we use that information, who receives it, how long we hold it and what you can ask us to do with it. Yard Flag is located at 1017 Evening Star Dr, Roaming Shores, OH 44085, US. We are reachable by email only, at support@yardflag.shop, and we reply within 24 hours on business days.

1. What we collect and when

We sell to buyers in the United States, Canada, Australia and New Zealand, and we ship from the USA. Almost everything we hold about you comes from three moments: browsing the site, placing an order and writing to us. Each one is described below so you know exactly what leaves your device and why.

1.1 When you place an order

At checkout you give us your name, email address, billing address and shipping address, plus a phone number only if the checkout form asks for one. We also record what you ordered: the product, the size you picked (a garden flag at about 12 x 18 in, or a house flag at about 28 x 40 in, a 4 ft or 5 ft porch leaner, a 16 or 18 in pillow, an 11 or 15 oz mug), the price in US dollars, the date and the order number. If you add an order note, we keep that too.

1.2 When you personalise a piece

Four products carry text you type: the Family Name Welcome Flag, the Family Name Doormat, the Family Name Porch Leaner Sign and the Family Name Mailbox Cover. The fields are a family name of up to 18 characters, an optional four-digit “Est.” year and, on the mailbox cover only, an optional house number of up to 6 characters. A surname plus a house number can point toward a real home, so we treat these lines as personal information. They are stored with your order, shown back to you in the cart, at checkout and in the order email, and passed only to the people who make and send that order.

A common case: a family moves in the spring, wants the new surname on a doormat for the new front step, and has the parcel sent to the new address before the keys are even handed over. That order links a name, a house number and a delivery address together. We use that link for one purpose, getting the right mat to the right door, and for nothing else.

1.3 When you write to support

If you email support@yardflag.shop we receive your email address, your message and anything attached. When something arrives wrong or damaged we may ask for your order number and a photo. That photo usually shows your porch, your door or part of your house, so we hold it for a short, fixed time: customer photos are deleted 30 days after delivery of the order they relate to.

1.4 When you simply browse

Like any website, the server that hosts yardflag.shop receives technical details when a page loads: your IP address, browser and device type, the page requested, the page you came from, and the date and time. Our shop software also sets small files in your browser so your cart remembers what you added. Section 4 covers these in detail.

2. The swap ring and your hemisphere choice

The homepage opens with a drawn year ring of swap days (see it at the swap ring). It shows an “Up now” card and an “Up next” card worked out from today’s date, and a North / South toggle. North means the United States and Canada. South means Australia and New Zealand, where the seasons run the other way round and Christmas falls in summer.

The toggle is made of buttons only. There is no text box, so you never type a location, postcode or city. When you press North or South, the choice is saved in your own browser’s local storage so the ring opens on the right side next time. It is not sent to our server, it is not added to your order and we cannot see it. A buyer in Auckland who flips the ring to South to plan a summer flag for December tells us nothing by doing so. To clear it, clear the site data for yardflag.shop in your browser settings, or press the other button.

3. How we use your information

• To make and deliver your order, including printing a family name exactly as you typed it, and to email order confirmations and updates. When a tracking link is available we email it to you.
• To handle cancellations and changes within 24 hours of ordering, returns within 60 days of delivery, free return labels and refunds.
• To answer support emails within 24 hours on business days.
• To keep the site working and secure, to stop fraudulent orders and to keep the records that tax and accounting law requires.
• To understand which pages are hard to use, so we can make the site clearer.
• To send marketing email only where you have agreed to receive it or the law allows it. Any marketing email carries an unsubscribe link.

We do not use the family names you type for anything except your own order. We do not build mailing lists from them, we do not show them to other customers and we do not use them in examples on the site. The surnames you see in our guides, such as The Millers, The Garcias, The Joneses and The Nguyens, are made up.

If you are in the European Economic Area or the United Kingdom, the legal bases we rely on are: performing our contract with you (orders and support), our legitimate interests (security, fraud prevention and improving the site), your consent (marketing email and any non-essential cookies) and legal obligations (tax and accounting records).

4. Cookies and browser storage

We use two kinds of browser storage. Essential cookies come from our shop software and keep your cart, checkout and any account session working; without them you cannot place an order. Local storage holds the North / South choice for the swap ring, described in section 2, and stays on your device.

Analytics or advertising cookies are used only if such tools are switched on for the site and, where the law requires it, only after you agree. You can block or delete cookies at any time in your browser settings. If you block essential cookies, the cart and checkout will stop working, but you can still read every guide, including the Size Guide.

5. Who receives your information

We share personal information only with the service providers that help us run the store, and only the part each one needs:

• The payment provider shown at checkout receives what it needs to take your payment. It tells us whether the payment went through, never your full card number.
• The production and fulfilment partners who make and send your order receive your name, shipping address, the items ordered and any personalisation lines.
• Delivery services receive your name and shipping address to bring the parcel to your door.
• Our website hosting and email providers store and carry the site’s data and our support emails.

Each provider may use the information only to provide its service to us. We may also disclose information when the law requires it, to protect our rights or a customer’s safety, or as part of a business transfer such as a sale of the store. We do not sell or rent your personal information, and we do not share it for cross-context behavioural advertising.

Gifts are a special case. If you send a housewarming doormat to friends at their new address, their name and address go into your order. Please only use details the recipient would be comfortable sharing with a shop for a delivery. We use them only to deliver that parcel.

6. How long we keep information

When information is no longer needed, we delete it or make it anonymous.

7. How we protect information

The whole site loads over an encrypted HTTPS connection, so the details you type at checkout, including a family name, travel encrypted. Access to order data is limited to people who need it to make, send or support an order. Payments are handled by the payment provider, not on our server. No system is perfectly secure, but we work to protect your information, and if a breach affects you we will tell you where the law requires notice.

We will never ask for a card number, security code or password by email. If you receive a message like that which claims to come from Yard Flag, forward it to support@yardflag.shop and do not reply to the sender.

8. Your rights and choices

Depending on where you live, you may have the right to see the personal information we hold about you, correct it, delete it, receive a copy in a portable format, object to or restrict certain uses, withdraw consent, and opt out of the sale or sharing of personal information or targeted advertising. These rights come from laws such as the privacy laws of several US states, Canada’s federal privacy law, Australia’s Privacy Act 1988 and New Zealand’s Privacy Act 2020.

8.1 How to make a request

1. Email support@yardflag.shop from the address used on your order, with the subject “Privacy request”.
2. Say what you want: a copy, a correction, a deletion or an opt-out.
3. Add your order number if you have one; it helps us find the right records quickly.

We may ask you to confirm you own the email address before we act. We reply within 24 hours on business days and complete the request within the time the law sets. Some records, such as order and tax records, may have to be kept for a legal period even after you ask for deletion; if so, we tell you which ones and why. You will never be treated differently for using your rights.

8.2 Correcting a personalisation line

A family name is personal information, so you have a right to have it correct. In practice, timing matters more than law here. We print exactly what is typed, spelling, capitals and punctuation included, and no proof is sent before production. If you spot a mistake, email us within 24 hours of ordering, the window for changes described on Cancel or Change an Order. After that, the order may already be in production.

9. Children

The store is for adults decorating their own front step. It is not directed to children under 13, or under 16 where local law sets a higher age, and we do not knowingly collect their personal information. If you believe a child has given us personal information, email us and we will delete it.

10. Visitors outside the United States

Yard Flag is based in Ohio, and the site and our providers may process your information in the United States or other countries. Buyers in Canada, Australia and New Zealand should know that their order details are handled outside their own country. Where the law requires safeguards for such transfers, we rely on them.

11. Changes to this policy

We update this policy when our practices or the law change, for example if a new payment provider or analytics tool is added. The “Last updated” date at the top shows the latest change. For a material change we will post a notice on the site.

12. Contact us about privacy

Email support@yardflag.shop with any privacy question. Our postal address is Yard Flag, 1017 Evening Star Dr, Roaming Shores, OH 44085, US; email is the fastest way to reach us. Related pages: Terms of Service, Payment Methods, Contact Us and the full Sitemap.